Skin & Soul
A warm, organic brand-asset system built around an existing logo for a skincare and wellness studio
Client
Skin&Soul
Service Provided
Brand Identity, Brand Assets, Web Design
Year
2022
Skin & Soul is a skincare and wellness studio. The client came to us with a logo and color palette already in place, and the brief was to build a complete identity around them without changing either. I led the design on this project as its lead designer
My starting point was the feeling the brand should give its clients: calm, transparency, and an organic, natural warmth, so the experience would feel personal and close. From there I developed the brand's pattern, a soft arrangement of interlocking arches, and extended the system across every touchpoint
I proposed an envelope made of recycled paper with a handmade, tactile feel, setting the tone for a brand that feels honest and grounded. From there we designed most of the pieces a guest actually touches: hospitality cups, water bottles, coasters, and bags made of sheer, translucent fabric that set the studio apart from others. We also created a custom consultation form shaped around the client's specific needs The website was designed to match the same direction, with a clear menu presenting all of the studio's services
