The brief was to create a commemorative logo that carried the colors of the King Khalid International Airport identity. Because this was the first celebration since the opening, I wanted the campaign to evoke a sense of nostalgia, a look back at four decades of journeys. That led to the idea of postage stamps: a familiar symbol of travel and memory that could extend across the campaign's applications, which the Riyadh Airports in-house team would roll out. For the logo, I wanted to move away from the typical anniversary mark and create something that belonged to the airport alone. I gave the "4" a more fluid, flowing form and built airport-related details into the numerals themselves, so the number tells the airport's story at a glance