MY FACE
A minimal, texture-led identity concept for a face gym dedicated to women
Client
MY FACE
Service Provided
Brand Identity Concept
Year
2021
MY FACE is a face gym focused on facial fitness and skincare for women. The brand came to us with an existing logo and one clear request: bring the color red into the identity. The task was to build a complete visual system around that starting point At Quby Group, each designer on the team developed their own creative direction, so the client could choose from a range of distinct approaches. This is the direction I created
Because the brand is all about the face and skin, I kept the identity minimal and clean and let texture do the talking. Soft, skin-like textures sit at the center of the visuals, and red is used with intention as a confident accent instead of filling the whole palette
To give the brand something of its own, I designed a custom icon set built around the MY FACE experience. It includes icons for facial training tools like the gua sha, icons for skincare products such as creams and serums, and icons for different skin types. The icons are meant to work across packaging and printed materials like brochures, so customers can quickly see what each product is and who it's for
