The challenge was giving the newsletter a voice of its own without breaking away from the platform it belongs to. The answer was already in the original logo. I took its sukun and folded it into an abstracted newsletter page, then set it in orange so the new mark stands on its own beside the main Ahl Al Aqar logo. Deep green and lime complete a bold, high-contrast palette that speaks with the confidence of the authority behind it From there, the identity grew into the newsletter itself and a look and feel for its social media, so every issue and every post feels like it comes from the same place For the launch at Cityscape Global in Riyadh, the teaser didn't wait to be found. It walked the show floor on backpacks fitted with LED screens, each one flashing a short line about what was coming